Scene+ will launch at Sobeys, Foodland and other stores in Ontario on November 3

On November 3rd the Scene+ program will roll out at Empire Company Limited stores such as Sobeys and Foodland in Ontario. The program is moving quicker than first anticipated with successful launches in Atlantic Canada this past August and in Western Canada in September. Now, the country’s most populous province will be added into the mix in less than one month.

As we detailed earlier in the year, the primary difference between earning AIR MILES and Scene+ points at Sobeys and all their other grocery stores is that there is not a base earn rate. You’ll earn Scene+ points when you buy select items, receive bonus offers for spending a certain amount (you’ll usually find these offers in the flyer) and also via personalized offers.

Recommended reading: Scene+ is not just for movies anymore – it’s become a versatile powerhouse for all types of rewards

You’ll also receive the accelerated earn rates of up to 6 points per on most Scotia credit cards that just kicked in at the start of this month.

Wrapping it up

When Scene+ and Empire Company Limited announced their partnership it was stated that only select provinces would see their stores switch from AIR MILES to Scene+ in 2022. It appeared the majority were going to make the move in 2023 but the program and stores have hustled and it is happening much faster. Once they launch in Ontario it will leave only their stores in Quebec and Thrifty stores in join the program. With the holiday season quickly approaching I would assume the remainder will join early in 2023.

To learn more about Scene+ and its partnership with Sobeys and other stores check out our past articles on this topic:

Thanks to ExOrigami on RFD for the heads up!