What a day for news in the crazy world that are loyalty programs in Canada. Scene+ launches with Sobeys, Safeway and other stores in Western Canada, AIR MILES counters with offers at Save-On- Foods and other stores, PC Optimum launches their Points Days on the same day and now RBC comes out with news about former AIR MILES partners: Lowes, RONA and Réno-Dépôt
The new RBC Lowes Partnership
Starting today, shoppers can use their RBC debit or credit card to earn cash back in the form of statement credits at all Lowe’s, RONA and Réno-Dépôt corporate stores across Canada and online to immediately access the following offers:
- Personal banking clients will receive 10% cash back on the first $250 of their total spend, followed by 5% cash back on their next $1,250 of total spend (a total value of $87.50).
- Business banking clients will receive 5% cash back on the first $3,000 of their total spend (a value of $150).
- Canadians who apply for a new RBC credit card through Lowe’s, RONA and Réno-Dépôt corporate stores or online will receive 10% cash back on all purchases for the first 12 months at Lowe’s Canada’s banner locations, up to $1,000 in total spend (a total value of $100). Additionally, once clients have achieved their $1,000 in total spend, they will be eligible to receive a 1% cash back offer on all purchases.
To start saving, clients can sign-in to RBC Online Banking, the RBC Mobile app or the Avion Rewards app to load their offers to their RBC debit or credit card before they shop. Once they make a purchase and pay with their RBC card, their cash back savings will be credited to their account.
Wrapping it up
This marks the first big news in RBC’s focus on their Avion Rewards program in not only providing points but rewarding their members with cash back. It is definitely a shift away from the traditional methods employed by loyalty programs as newcomers like Brim, Neo and apps like Drop and Ampli have made earning cash back at select merchant partners more popular and now we have RBC capitalizing on this relatively new trend as well.
Learn more about the new partnerships and offers here: