It appears that American Express Canada is raring to get back in the game for acquiring new customers for their card products. After nearly half a year of moving marketing dollars away from customer acquisition to existing customer engagement due to the pandemic we have now seen two increased welcome bonus offers be released this month from Amex. At the start of the month it was the new 10% cash back welcome offer for the SimplyCash Preferred American Express card and today we see an increase to the welcome bonus for the Business Platinum Card® from American Express.
The Business Platinum Card® from American Express gets a 15,000 point bonus for its welcome offer from the previous 35,000 points to 50,000 points. This bonus is awarded when you charge $7,000 in purchases to your Card in your first three months of Cardmembership.
The card earns a nice flat 1.25 Membership Rewards points per dollar spend on all eligible purchases and comes with many of the same benefits found on the personal Platinum Card such as the airline lounge program (Priority Pass, Centurion Lounges etc.), Fine Hotels & Resorts, special privileges at Toronto Pearson Airport and more. The main differences between the two cards are the earn rates and the personal card also gets the various hotel and car rental elite status offers.
Recommended Reading: Rewards Canada’s Guide to Business Class Lounge Access
On the reward side as this card earns points into Membership Rewards it enjoys all the same redemption options you would find on the personal Platinum and Gold Rewards cards. From Amex’s Fixed Points Travel program to Use Points for Purchases to converting points to Aeroplan, British Airways, Marriott and several other loyalty programs you’ll find them all on the Business Platinum Card.
Recommended Reading: Membership Rewards Use Points for Purchases explained / A closer look at the Membership Rewards Fixed Points Travel program
Learn more about the Business Platinum Card from American Express here.
Just like in pre-pandemic times we see the referral bonus for the Business Platinum Card from American Express boosted to an amazing 75,000 Membership Rewards points when you spend $7,000 on the card within three months of being approved for the card. If you have friends or family with the card or the they can refer you to it and they’ll earn 20,000 points for that referral while you get to earn the 75,000 points.