Hot on the footsteps of card issuers like American Express and TD who have been boosting earn rates on their credit and charge cards CIBC is now doing the same. From today through to August 4 CIBC cardholders will earn double rewards on up to $1,000 in spending on dine in, order take-out (including curbside pickup), or order delivery from local restaurants. The initiative is called Revival Rewards and stems from CIBC data that shows spending at restaurants has declined by 60% over the past three months.
CIBC passed along the following to us:
With restrictions on restaurants beginning to ease across Canada, CIBC is launching a new program to support these business owners and help them bring back customers.
Through the Revival Rewards program, clients who use their CIBC rewards credit cards, including Aeroplan®, Aventura® and Dividend® to dine in, order take-out (including curbside pickup), or order delivery from local restaurants will receive double the rewards on their purchase.
Over the last three months, credit card spending at restaurants has declined over 60% and was down more than 70% during the peak of the pandemic, according to CIBC data, highlighting that restaurants were some of the hardest hit businesses during the pandemic.
“From patio nights out with friends to weekend brunches with family, local restaurants serve as mainstays in our neighbourhoods. As restaurant owners start to re-open their doors while observing public health measures to keep guests safe, we want to help revitalize these important businesses,” said Laura Dottori-Attanasio, Group Head, Personal and Business Banking. “Our Revival Rewards program is designed to help restaurant owners get back on their feet and underscores our commitment to providing support for small business owners.”
Here are the cards that are eligible for Revival Rewards (click to make larger):
It is good to see CIBC go down the route of rewarding existing cardholders by encouraging them to use their CIBC cards on dining. The good news is new cardholders will also earn the double rewards if you get a card soon enough to take advantage of the deal. I do wish they didn’t cap it at $1,000 in spend however as we haven’t seen caps from the likes of Amex and TD on their boosted earning initiatives. Still with a cap it is a great offer from CIBC and if you carry cards from more than one of these issuers you are now covered in more spend categories.
Learn more about CIBC cards here.
Images via CIBC