AIR MILES reached out to us to pass along the news of a new online community initiative they have launched to help Canadians beat the boredom of staying at home. AIR MILES says it will ‘entertain, excite and reward Canadian for doing their part and staying home’
The loyalty program has brought together a team of famous Canadians to bring a daily dose of entertainment via the online Facebook community at facebook.com/airmilescanada. The Happy Everyday campaign launched yesterday with an interview of Tessa Virtue by Craig McMorris, tonight sees Masterchef Canada’s Claudio Aprile provide a cooking lesson and on Sunday there will be a concert from Canadian country artist Brett Kissel.
In addition to these four, AIR MILES has also confirmed the following Canadian celebrities will be making an appearance:
- The Reklaws – Country music duo
- Cœur de pirate – Montreal-based singer/songwriter
- Buffy Sainte-Marie – Oscar-winning singer-songwriter/composer, and author of her first illustrated children’s book, Hey Little Rockabye, a story about pet adoption
- Bob Blumer – Cookbook author/TV personality
- Ned Bell – Chef/TV personality
To join in on the fun all you have to do make your way to AIR MILES’ Facebook page facebook.com/airmilescanada and join the conversation. Every Monday the program will release that week’s schedule.
I noticed a keyword in AIR MILES messaging of they want to entertain, excite and reward Canadians. It’s point three that I’m taking notice of – I didn’t participate in last night’s event but by AIR MILES stating reward does this mean some lucky attendee or attendees could possibly win some AIR MILES or perhaps something else? Or does it just mean they are being rewarded with a free event. I have reached out to AIR MILES to see if they can elaborate and I will update the post with the answer.
Update: AIR MILES has confirmed “Within some of the live streams there will be surprise and delights that some of the celebs/talent will be giving away to lucky listeners”