AIR MILES will match collector donations made to Food Banks Canada and Kids Help Phone

AIR MILES revealed a new campaign that starts today whereby they will match donations made by their members to Food Banks Canada and Kids Help Phone. To participate you can redeem 500 Dream Miles to either of the charities which turns into a $50 donation to them. AIR MILES will then match all of the member donation amounts up to $500,000 or $1 Million in total between members and AIR MILES corporate.

These are the details AIR MILES provided us today:

  • Starting today, AIR MILES Collectors can donate 500 Dream Miles to Food Banks Canada or Kids Help Phone
  • For every Collector donation, AIR MILES will contribute $50 to the Collector’s selected charity, and match it with a corporate donation of $50
  • AIR MILES will match the first $500,000 in Collector pledges
  • Collectors will receive a tax receipt from the charity via the email address associated with their AIR MILES Account
  • Both donation opportunities are available through

You’ll notice bullet point #4 which states you’ll get a tax receipt – this is an extra bonus for anyone and everyone’s generosity via this campaign. Most loyalty programs don’t provide tax receipts for donations made with a loyalty currency, just an added incentive to bring down your tax burden for the year and keep your actual cash flow intact.

Images via AIR MILES