In this episode we welcome back Jason Beales of AIR MILES to discuss how loyalty programs are becoming an increasingly essential tool to aid in the search for value on everyday purchases.
Highlights:
➡️ More collectors are moving to cash miles to help themselves financially
➡️ 2.5 million miles transferred from Dream to Cash on the 1st day of transfers!
➡️ E-Vouchers (E-gift cards) are extremely popular
➡️ Next big redemption event coming this June
➡️ An excellent deep dive on how AIR MILES has to make it work for consumers and partners alike
➡️ AIR MILES working on allowing collectors to use miles towards extra fees on airfares
Listen to the podcast here:
Watch the podcast here:
Links to the topics of discussion:
- AIR MILES
- A discussion with AIR MILES about the past year in loyalty and what we can expect for 2025
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