Here is the latest news on Air Canada’s takeover of Aeroplan. It is dated May 1 but it is already up on the Aeroplan website:
Back in January, we shared the news that Air Canada had completed its
acquisition of Aeroplan, delivering on our promise to keep your Aeroplan
Miles safe, and bringing us a big step closer to launching a more
rewarding loyalty program for our customers.
Building a more rewarding Aeroplan program that provides unbeatable value for members remains our first priority.
This starts now, with more value for your Aeroplan Miles. Since the
acquisition, and compared to last year, we’ve already started making
improvements to Aeroplan:
• Go where you want – for fewer Miles. We’ve introduced exclusive
Market Fare Flight Reward promotions to our most popular destinations.
For example, Florida, certain destinations in Southwest U.S., and Hawaii
are all on sale right now. Keep an eye out for many more promotions
like this one.
• A better deal on Market Fare Flight Rewards. You can redeem
Market Fare Flight Rewards for 15% fewer Miles on average. On North
American routes, we’ve also increased by 45% the number of “Great Deals”
(bookings requiring fewer Miles for Market Fare than for Fixed
• More Air Canada Gift Cards, for less. You can now redeem Air Canada gift cards for 25% fewer Miles than before. Air Canada Vacations®
gift cards are a better deal now, too, and for Air Canada Vacation
packages, you can now use $100 to $5000 worth of Miles to pay for your
• Still the best value on Air Canada. Aeroplan has the lowest
fixed fare redemption options among Canadian loyalty travel programs,
with only 7,500 Miles needed for a one-way, short haul flight with no
advance purchase or roundtrip required.
This is just the beginning. Stay tuned for more updates and surprises (the good kind) as we celebrate Aeroplan’s 35th anniversary this year and move closer to launching a more rewarding program in 2020.
The Market Fare Flight Rewards sale we posted about earlier today is the example from the first point. Glad to hear they are lowering Market Fare Reward pricing – I’ll have to delve into this a bit deeper in the coming weeks. Finally they say good kind of updates and surprises coming later this year so we’ll be anxiously awaiting those!