Rumours about this name began swirling around a few weeks ago when the trademark applications were found and now we have official confirmation from Marriott that the combined Marriott, SPG and Ritz-Carlton program will be known as Marriott Bonvoy.
“Marriott Bonvoy marks an evolution in travel because it represents more than a loyalty program,” said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. “Marriott Bonvoy is a travel program designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions.
The official launch date is February 13 when the logo and branding will
be rolled out. That day will also see the end of the SPG as it was know
it. The SPG and Ritz-Carlton apps will be retired as all interaction
will move to the Marriott Bonvoy app (people who have the current
Marriott app need not worry as it will automatically update). Marriott Rewards Moments and SPG Moments will become Marriott Bonvoy Moments, and of note from the press release are these name changes for several elite levels:
- Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights
- Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador. This top Elite status tier recognizes members who surpass 100 nights and more than $20,000 in spend annually. These members enjoy the highest level of personalization with a dedicated ambassador to help plan their travel and cater to their needs one-on-one.
Members can learn more about Marriott Bonvoy at MeetMarriottBonvoy.marriott.com