As many of you know the AIR MILES Expiring Miles fiasco came to somewhat of a close late last week when they finally dropped their expiry rule after threat of legislation, a damning MarketPlace report and of course 9 months of really bad press. If you watched the MarketPlace piece you’ll have seen members cutting up their AIR MILES collector cards and I’ve heard many more stories of people letting go of the program. So what are some of your other options? In this three part series we’ll look at three types of reward programs that make the most sense for Canadian but please be aware there even more options beyond these three (ie Frequent Flyer programs, Frequent Guest programs, proprietary retail programs etc.)
Be sure to read Part 2: Proprietary Credit Card Reward Programs
Be sure to read Part 3: Cash Back Reward Programs
In part one we look at other coalition program options. AIR MILES is a coalition program and a coalition program is one where you can earn points or miles at many different merchants or partners and then have numerous options for redeeming those miles (ie a varied reward catalog). In Canada we have two major coalition programs, AIR MILES & Aeroplan with several others moving up the ranks in an attempt to become full fledged coalition programs.
Continue reading the article on the main Rewards Canada website
Due to the popularity of this topic we decided to make it a full fledged content page on the Rewards Canada site rather than just a blog post
