July 22 Update: Air Canada launches crowdfunding travel site Embarq and 3 way to keep AIR MILES from expiring

News, Tips & Tricks

Air Canada has launched a first of its kind crowdfunding website
called Embarq to helps travellers raise funds to reach a travel goal. The site has
actually been around since March when it soft launched. 

The website, created in partnership with marketing firm JWT,
facilitates contributions to a travel goal by encouraging users to
upload photos or a video story and spread the campaign through social
media. It was soft launched in March.

“No other airline is offering a similar product,” Ms. Filali said.
“More and more of our existing customers were purchasing our e-gift
card to help friends and relatives with their travel dreams.”  (Excerpt from The Globe and Mail)

We took a look at the site and while we think it is an interesting
concept it doesn’t seem to be taking off just yet. Most people who have
posted a travel goal have not received any fundng from anyone. We saw
one person who actually reached their goal for a honeymoon (probably
sent it to everyone invited to their wedding so it makes funding it
easy!) another at only 5% of their goal and another at 2%. The rest were
at 0%.

We hope the site takes off for Air Canada as it is a very clever
marketing tool for them (all funds raised are converted to Air Canada
Gift Cards so Air Canada gets the revenue when these crowdfunders redeem
for travel!) and it is also good for the traveller as there are no
fees. 100% of the funds raised goes to the travel goals. Find out more about Embarq here!


Posts since our last update:

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