Wednesday, October 21, 2015

American Express Front Of The Line gets even better with a new multi-year agreement signed with Live Nation

You may recall our post from nearly a month ago where we discussed what we think is one of the unsung benefits of American Express Cards: Front Of The Line which is part of the overarching Amex Invites program. Further to that post, we have great news to pass along to our readers and American Express Cardmembers (present and any future).

As part of the Live Nation partnership, the guaranteed number of concerts that American Express will be able to provide advanced ticket access to will increase, along with great, quality seats through a reserved allotment of tickets once the public sale begins. Amex will also continue to be the lead sponsor at the Molson Canadian Amphitheatre, providing early entrance to the venue, and access to the exclusive lounge and promotional activities. 

As big time users and fans of the Front Of The Line program, we here at Rewards Canada couldn't be happier. Our first Front Of The Line experience was just over four years ago when our family was on vacation in Toronto and we got Front Of The Line tickets to see Selena Gomez at the Molson Canadian Amphitheatre. The experience was great as we also got to use the exclusive entrance reserved for Amex Cardmembers and use the exclusive lounge. It’s only fitting that at the time of this new announcement of the expanded partnership, that we once again used Front Of The Line on October 14th to buy Selena Gomez tickets for her latest world tour and her stop in Calgary in May! Since our first Front Of The Line Experience in 2011, we have used the service no less than a dozen times and expect that to grow faster now that the number of concerts are being increased!

Here are some interesting stats about Front of the Line as provided by Amex:
  • Amex has seen a 132% increase in events they provide early access to between 2012 and 2014
  • Hundreds of events forecasted for this year
  • Hundreds of thousands of tickets forecasted for this year – biggest year ever!
  • For 26 years, American Express has been a key player in bringing Canadians access to events across the country, partnering with over 20 entertainment organizations to deliver an unmatched breadth of access to Cardmembers
  • Other partners include Mirvish Productions, Roy Thomson Hall/Massey Hall, Broadway Across Canada, eOne Entertainment, Taste of Toronto and more
Have you used Front of the Line? If so what were some of your favourite concerts or moments that came as a result of the service?

You can learn more about American Express' Front of the Line service at

Related: Front of the Line - The unsung benefit of American Express Cards

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• New American Express® Gold Rewards* Cardmembers can earn a Welcome Bonus of 25,000 Membership Rewards® points - our HIGHEST Gold Rewards Card offer - just by making $500 in purchases in the first three months of Cardmembership
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• That's enough for a round trip flight to almost anywhere in North America
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