For years we here at Rewards Canada have always stated that there are two age categories under served by most loyalty programs, the young and the old. While we have seen some bonus offers and such being provided to young people and not much for those who are considered ‘senior’ it is always nice to see programs take note of the potential business these two groups can provide a loyalty program and that program’s partners.
Air Miles seems to have seen the light and as of today the requirement of being 18 years old to join the program gets dropped to 16. Not a huge change considering one of their largest competitors, Aeroplan has its lower age level set at 2 (my kids pump up their balances with the Aeroplan Star Challenge), but definitely a good marketing move on Air Miles behalf as they acknowledge the spending power of older teens/young adults. The timing is perfect as the Air Miles cash option expands to place like Cineplex, Starbucks and Kernels and considering most 16 and 17 year old teens won’t spend enough to earn a free flight, the option of saving money at these places should not be ignored. Even if you choose not to go with the Cash option the merchandise reward selection for those in this age group should also be appealing. So if you have a 16 or 17 year old in your household who wants loyalty independence you should get them to look at the Air Miles program as a cost saving measure. If you don’t think your teen will do much shopping at Air Miles sponsors you will probably be better off getting an additional card for you own account and having them pad it for you!
—-
One of the easiest ways to earn Air Miles is with an co-branded credit card like :
The American Express® AIR MILES®* Platinum Credit Card
• Earn a bonus of 1,000 AIR MILES reward miles when you charge a
total of $500 in purchases to your Card within your first three months
of Cardmembership
• Enjoy your first year free
• Earn 1 reward mile for every $10 in Card purchases at AIR MILES®* Sponsors
• Earn 1 reward mile for every $10 in Card purchases at other
eligible grocery stores, gas stations, and drugstores in Canada
• Plus, earn 1 reward mile for every $15 in Card purchases everywhere else
• Shop at participating AIR MILES Sponsors across Canada with
your Card and show your AIR MILES®* Collector Card, and you can earn
reward miles twice
• More than 1000 rewards to choose from! Redeem for a wide range
of rewards – everything from movie tickets to electronics, travel and
more
• American Express is not responsible for maintaining or
monitoring the accuracy of information on this website. For full details
and current product information click the Apply now link.
Conditions apply