Monday, May 26, 2014

May 26 Update: Alitalia MilleMiglia targets flyers aged 14-25, US Airways buy miles bonus extended, Aeroplan bonus for Starwood redemptions

Happy Monday everyone! Hope you all had a great weekend

News, Tips & Tricks
In the bonus offers section we post new bonuses from Alitalia MilleMiglia that targets flyers aged 14-25. In many of my discussions with various levels of employees at loyalty programs I have often mentioned that there are two markets generally ignored or underserved by the programs and those are the youung person market and the old person/baby boomer market. Looks like Alitalia has taken noticed of the first at least with the MilleMiglia Young program which not only has the bonus offer listed below (2,000 of those miles are totally free) but thay also offer everyone in that age group 20% off award tickets. So you earn up to 4,000 miles for joining, you get a 50% bonus on all your flights and a 20% discount on award tickets? That's the way you should target a market! You have a group that cannot afford to fly as much (of course the ~14-18 year set probably have to rely on their parents) so what do you do? You award them more miles on their flights and a discount on redemption, this way that group of flyers who would normally take many years to earn enough miles for an award ticket (or perhaps even never!) may actually have a hope of a redemption and as anyone in the loyalty industry knows that once a member has actually redeemed for a reward, they are more likely to continue using that program and remain loyal as they actually feel the program provides them with value. So if you are in that age group or have kids that age get them to join now at least for the 2,000 miles that come totally free and then work on earning more miles if you are an Alitalia flyer!

The US Airways Dividend Miles up to 100% bonus on buying Miles has been extended to May 31st (you can ignore our post on the weekend stating the 'last day' was the 25th) Read more about this offer here.

Bonus Offers

Air Canada Aeroplan
- 750 Bonus Aeroplan Miles when you redeem Aeroplan miles for a Starwood Hotel stay. More... Book between Jun 1 - Jul 31 for stays until Dec 31, 14

Alitalia MilleMiglia
- 50% Bonus MilleMiglia Miles for every flight you take on Alitalia or Air One. More... Valid for MilleMiglia Yonung members aged 14-25
- Earn up to 4,000 Bonus MilleMiglia Miles when you join the MilleMiglia program. More... Valid for MilleMiglia Yonung members aged 14-25

Best Western Rewards
- 1,000 Bonus Rewards Points on a qualifying rental of 5+ days on an intermediate (group C) through full-size four-door (group E) car at participating Budget locations in the U.S. and Canada. More... Until Dec 31, 14

Finnair Plus
- 2,000 Bonus Plus Points on your next Finnair flight systemwide. More... Register by May 31 for travel until Jun 30, 14

Hawaiian Airlines HawaiianMiles (on only)
- Triple HawaiianMiles and save up to 30% Off for Starwood Hotel stays in Hawaii. More... Until Dec 30, 14
- Earn up to 30% Bonus HawaiianMiles when you purchase HawaiianMiles online. More... Until Jun 3, 14

Japan Airlines Mileage Bank
- Double Mileage Bank Miles for stays of 2 or more nights on the "Club and Suite Retreat" package at participating Langham Hotels Worldwide. More... Jun 1 - Sep 21, 14

Le Club accorhotels
- 575 Bonus Le Club Accorhotels Points for stays at participating Accor Hotels in the UK and Ireland. More... Until Aug 31, 14

United MileagePlus
- Triple MileagePlus miles on all qualifying roundtrips on United. More... Until Jul 31, 14 Targeted Offer - May not work for everyone

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