Friday, October 21, 2011

British Airways adds new Elite level: Bronze

Not too long ago BA announced that it will be changing and updating their Executive Club program which also includes the integration of the U.K. Air Miles program and Spain's Iberia Plus program into one program called Avios. Some of the changes, most notably some reward ticket redemption levels have already been released that have not been well received by the frequent flyer community in North America because of the increases doled out for mileage redemption.

That being said, the latest news to be released about the program is the addition of a new elite tier from British Airways. This new tier fills a large gap between Blue (non-status) members and the old first tier level called Silver. Qualification for the new Bronze tier will require half the number of points and/or flights then is required for Silver, namely to reach Bronze you will require 300 tier points or 25 single flights.

The benefits included with the new Bronze tier are:
Business class check-in
Seat selection seven days before departure
Earning 1.25 Avios (formerly Air Miles) for every mile flown
Dedicated telephone number (UK & US)
Bronze tier luggage tags

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