WestJet mounts new challenge in the Eastern Triangle

Since the launch of Porter Airlines a few years back WestJet has seen their small market share of the eastern triangle between Toronto, Ottawa and Montreal be eroded to an even smaller percentage putting them behind Air Canada and Porter. To prove their importance in the market and attempt to gain more business travellers WestJet announced a new initiative on their Eastern Triangle routes that will take effect on May 2, 2011.

The initiative includes increases in the number of flights on business days to 10 each way between YYZ and YUL and 9 each way between YYZ and YOW. These flights will all depart from easy access gates at each airport. Further initiatives on these routes include no fees to take an earlier or later flight on the same day and complementary wine and beer on board. Also, guests who join WestJet’s Frequent Guest Program will receive 25 bonus WestJet dollars for every three one-way flights flown in the triangle between May and August. WestJet is also promising 50% off their guest next flight on these routes should their current flights be delayed by more then 30 minutes. If a flight is cancelled and the guest can’t fly at the new time they will receive a full credit for their first flight and the 50% off their next flight.

For more details and a schedule for the flights on the triangle please see this WestJet press release