Air Canada has launched a first of its kind crowdfunding website called Embarq to helps travellers raise funds to reach a travel goal. The site has actually been around since March when it soft launched.
The website, created in partnership with marketing firm JWT, facilitates contributions to a travel goal by encouraging users to upload photos or a video story and spread the campaign through social media. It was soft launched in March.We took a look at the site and while we think it is an interesting concept it doesn't seem to be taking off just yet. Most people who have posted a travel goal have not received any fundng from anyone. We saw one person who actually reached their goal for a honeymoon (probably sent it to everyone invited to their wedding so it makes funding it easy!) another at only 5% of their goal and another at 2%. The rest were at 0%.
“No other airline is offering a similar product,” Ms. Filali said. “More and more of our existing customers were purchasing our e-gift card to help friends and relatives with their travel dreams.” (Excerpt from The Globe and Mail)
We hope the site takes off for Air Canada as it is a very clever marketing tool for them (all funds raised are converted to Air Canada Gift Cards so Air Canada gets the revenue when these crowdfunders redeem for travel!) and it is also good for the traveller as there are no fees. 100% of the funds raised goes to the travel goals. Find out more about Embarq here!
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