Monday, April 18, 2016
The True Value in Reward Redemptions
Sure we talk about value, quite a bit. This point being worth 2 cents, that mile being worth 1.5 cents and so on. We do this to provide a benchmark for those that are concerned with achieving the maximum value, comparing program value or at least seeing if what they are redeeming for is worth it in their mind. You are the point maximizers, you know who you are and you're out there but you are the minority. Most Canadians don't have the time or resources to work out the maximum value of their points or miles as they have lots going in their lives. They have kids. They have activities, They work 10 hours a day. They aren't flexible in when and where they can travel and so on.
So the question is: Are the majority of Canadians maximizing the value of their rewards?
Continue reading the entire article on the main Rewards Canada website