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Wednesday, March 30, 2011

WestJet and American kick off code sharing on select routes

WestJet and American announced yesterday the launch of their code-sharing partnership (see our previous post on the initial announcement) with American placing their codes on WestJet flights between Montreal and Winnipeg and between Toronto and Edmonton. This will ultimately be expanded to cover nearly 20 cities in Canada. WestJet on the other hand will initially place their code on American flights between Toronto and Los Angeles and Dallas Ft. Worth. With more routes being implemented in phases.

As we had previously mentioned their will also be reciprocating frequent flyer program earning on these code-share flights (ie WestJet Frequent Guest dollars for the AA flights, AAdvantage Miles for the WestJet flights). There is talk of further expanding the relationship of the FFP's which I would assume to mean the ability to redeem dollars/miles on these flights as well. If this comes into play then some of our yearly credit card rankings may change as holders of the TD AAdvantage Visa would finally have access to domestic flights and holders of the WestJet RBC MasterCards would have access to more of the U.S. market.

Source: WestJet Press Release

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