Last week we detailed the news of Quebec’s proposed Bill 791 which would make points expiry and points devaluation illegal. Good news is that on May 2nd, the Quebec government seems to have forgone with Bill 791 and are moving ahead with Bill 134 which no longer stipulates the points devaluation. Overall this is great […]
Tag: Other Loyalty Programs
What is going to happen to loyalty rewards in Canada if Quebec passes Bill 791 and programs have to retain point/mile value?
The coming weeks could see drastic changes in the loyalty landscape in Canada. Earlier this year new legislation was proposed in Quebec that followed in the foot steps of Ontario. The Ontario legislation covered the expiry of loyalty points and was passed so that points and miles earned from programs would not expire based on […]
In reality only a few programs will be affected by the proposal to make points expiry illegal
It has been quite the frenzy over the past 24 hours (we’ve completed 7 interviews and 1 more to go) in regards to the the proposed bill in Ontario that would make the expiration of points and miles illegal. In our post yesterday we wondered if the bill would cover both Expiry and Inactivity Rules […]
In Defence of Loyalty Programs
Recently, the loyalty industry has really taken it on the chin. The latest coming from the results of a global study commissioned by Aimia on the perceived value of reward programs. Aimia (operators of Canada’s Aeroplan program) polled more than 20,000 people representing 11 countries and came to the conclusion that collectors don’t feel they’re […]
CardSwap.ca SwapPoints review + $100 CardSwap Credit Giveaway
The following post is another in Rewards Canada’s growth outside of the travel rewards industry by looking at and reviewing non-travel loyalty programs: If you are a fan of CBC’s Dragon’s Den, you may recall this company, if not don’t fret here is a YouTube vid of their appearance on the show. CardSwap.ca is a […]