Westjet has swept a major Canadian retailer from right under the feet of other major Canadian loyalty programs with the announcement of a partnership with Canadian Tire. Starting in 2026 members from both programs will be able to double dip on earning and more.
Both corporations have been stating they’re wanting to expand their partnerships with other retailers and loyalty programs and this is a pretty big one. It came as a bit of a surprise as the question has always been there as to who CT would partner with after their previous announcement and I’ll tell you WestJet was not on the radar. (Removed my next line as I had lapse in memory that CT also has a partnership in the works with RBC Avion Rewards – it’s been one of those days!)
Preliminary WestJet Rewards – Triangle Rewards partnership details
What is unique about this one is that you’re actually going to earn in both programs in both directions. Compare this to the Petro-Canada partnership with Canadian Tire where you’re only earning Triangle Rewards points on Petro purchases but not Petro-Points on Canadian tire purchases. So this is pretty significant in terms of linked loyalty as it is fully reciprocal.
Linked WestJet Rewards and Triangle members will have stacked earn at both WestJet and Canadian Tire brands that participate in Triangle Rewards:
- Earning WestJet points when shopping at Canadian Tire, Mark’s, Sport Chek and other CTC stores (or their websites)
- Earning Canadian Tire Money (CTM) when flying with WestJet, or taking WestJet vacations (a first in the Canadian market)
- Credit cardholders of both programs will have an accelerator on WestJet points or CTM (depending on which card they have)
- WestJet members will be able to convert WestJet points to CTM
- Partnership will go live to members in early 2026
Wrapping it up
We have a new major tie up in the Canadian loyalty space with WestJet Rewards and Triangle Rewards coming together in a linked loyalty partnership launching in 2026. With full on earn capabilities between both programs, new accelerated earn rates coming to their respective credit cards and quite a unique option to convert WestJet point to Canadian Tire Money, the new WestJet Rewards program continues on its charge to become a major player in the Canadian market outside of travel. And, Canadian Tire is living up to their promise of growing Triangle Rewards beyond their stores.
Stay tuned for complete coverage of this partnership right here on Canada’s original points & miles resource: RWRDS Canada!
Click here to learn more about this partnership
Images via WestJet & Canadian Tire
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