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Triangle Rewards looks to expand beyond their own brands and the current Petro-Canada partnership
Canadian Tire released news today that as part of a strategic review of their financial services division they want to grow the Triangle Rewards program beyond their branded stores of Canadian Tire, Marks, Party City etc..
“… pursue partnerships that will make Triangle Rewards membership more rewarding every day, in our stores and beyond. We are actively engaged in conversations with several of Canada’s largest brands about loyalty partnerships that are expected to broaden the value of Triangle Rewards – giving more Canadians more reasons to shop with us.”
As I mentioned in a conversation on Linkedin, this is great news for the Triangle program and namely holders of Triangle credit cards but the proof will be in the pudding with the partners they can and do add. Here’s one of my comments about it:
“I think the biggest issue that will arise is who can they partner with? With so many of the well known companies either operating their own programs or already tied in with other programs, it is slim pickings.”
It’s interesting that we are seeing a slight resurgence of the coalition program model in Canada. This is the model of programs that dominated the 00’s and early 10’s but then was met with tough times towards the end of the 10′. Aeroplan’s coalition model basically fell apart, AIR MILES (one of the pioneers of the coalition model) saw a mass exodus of partners, More Rewards hasn’t really seen any growth and Cineplex Scene delayed their attempts by quite a few years until the launch of Scene+ several years ago to kick start this resurgence but they themselves have now been stagnant in not adding any new partners for over a year now.
So that all begs the question is who can CT add to their roster or the bigger question may be who is willing to partner with them? The trend right now is linking individual loyalty programs together like Aeroplan-Starbucks, Avion-Moi, and Triangle with Petro-Points to name a few, so in all likelihood this is what we’ll likely see in terms of most of the expansion of the Triangle program.
Who do you think Canadian Tire will partner with? Who would you like to see join Triangle? Let us know in the comments below!
WestJet’s 2024 Christmas Miracle – The Parent’s Wishlist
One of the initiatives that WestJet is most famous for is their annual Christmas Miracle campaign. Now in it’s 12th year the airline has released the video for their 2024 Miracle.
“This holiday season, before families boarded a WestJet flight from Toronto to Calgary, guests visited Santa’s Station where WestJet’s Blue Santa asked kids what they thought their parents and other grown-ups wanted for Christmas….
….During the 4.5 hour flight, WestJetters raced through stores across Calgary to gather all of the requested gifts and wrap them just in time. Once the families landed in Calgary, they discovered that their holiday wishes had been granted in real-time while they were in flight. WestJet surprised all 130 guests with a gift waiting for them at the baggage carousel in Calgary.”
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Posts since our last update:
- Give A Mile 2024 Flight Hero Campaign: Let’s raise 100,000 points for flights of compassion!
- Score an easy 500 Alaska Airlines Mileage Plan miles for free
- RWRDS Daily Update Dec 9: Clarifications on Air Canada Basic Fares for co-brand credit card holders
Canadian Bonus Offers
Hilton Honors
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Other Bonus Offers
Marriott Bonvoy
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Qatar Airways Privilege Club
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United MileagePlus
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Deals:
Accor Hotels Save up to 30% at the five Novotel locations in Ontario and Quebec. Book by Mar 30 for stays until May 31, 25 Click here to book this offer
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