Neo Financial

Neo Financial is now the issuer of their own Mastercards

In a small tidbit of credit card news, Neo Financial, the fintech that was launched by the founders of SkipTheDishes is officially a credit card issuer. On June 6th the company switched from having their credit card products issued by ATB Financial to themselves.

When Neo Financial first launched they were strictly a financial technology business who partnered with established financial institutions to provides their financial products. These were namely ATB Financial for their credit products and Concentra Bank for their bank account products. In 2023, they moved into mortgages which were provided in-house without any partnerships and now the credit products have moved in-house as well.

The following products will now carry branding as [CARD NAME] are issued by Neo Financial™ pursuant to license by Mastercard International Incorporated.

In general I don’t think this changes anything for consumers as they’ll continue to use their products as they have been but thought the news would be of interest to some of our readers.

Patrick Sojka

Patrick is one of Canada's foremost leading experts on loyalty programs and credit cards. Having founded Rewards Canada in 2001 he brings nearly 24 years of experience to the forefront of helping Canadians make the most of their rewards. He has also provided consulting to credit card companies, airlines, hotels and is regularly featured in the media for his expertise on loyalty programs and credit cards.