Mastercard & WestJet launch the first Priceless Platform in Canada

Mastercard is famous for their “Priceless” marketing tagline that has been used around the world for years which is being expanded here in Canada. In partnership with WestJet, the card brand have launched the first Priceless Platform in Canada which gives WestJet RBC World Elite Mastercard and WestJet RBC Mastercard holders access to exclusive Priceless experiences around the world.

The Priceless Platform

The Priceless Platform (priceless.com) has been available to Canadian Mastercard holders since its inception however it is not a Canadian specific platform. The global Priceless platform is just that, global, for all Mastercard holders around the world to book one-of-a-kind experiences whereas this first Canadian Priceless Platform is exclusive to Canadians who hold either of the WestJet RBC Mastercards.

“We’re proud to provide cardholders with exceptional value and additional benefits that they desire through this partnership with WestJet,” said Balinder Ahluwalia, Senior Vice President & Group Head, Market Development & Digital Partnerships, Mastercard, Canada. “The Priceless Platform takes travel experiences to another level for cardholders, and we’re excited to launch this for the first time in Canada with exclusive experiences and personalized content for WestJet cardholders.”

An example of some Priceless experiences:

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Exclusive Priceless experiences in WestJet cities

The WestJet Priceless Platform currently has all of the offers provided with the global Priceless.com platform but it will go one step further with exclusive experiences in cities that WestJet flies to. The WestJet exclusive offers are set to launch this fall:

“Launching this fall, WestJet RBC Mastercard cardholders will also have exclusive access to one-of-a-kind experiences in some of WestJet’s key destinations. “