Mastercard is famous for their “Priceless” marketing tagline that has been used around the world for years which is being expanded here in Canada. In partnership with WestJet, the card brand have launched the first Priceless Platform in Canada which gives WestJet RBC World Elite Mastercard and WestJet RBC Mastercard holders access to exclusive Priceless experiences around the world.
The Priceless Platform
The Priceless Platform (priceless.com) has been available to Canadian Mastercard holders since its inception however it is not a Canadian specific platform. The global Priceless platform is just that, global, for all Mastercard holders around the world to book one-of-a-kind experiences whereas this first Canadian Priceless Platform is exclusive to Canadians who hold either of the WestJet RBC Mastercards.
“We’re proud to provide cardholders with exceptional value and additional benefits that they desire through this partnership with WestJet,” said Balinder Ahluwalia, Senior Vice President & Group Head, Market Development & Digital Partnerships, Mastercard, Canada. “The Priceless Platform takes travel experiences to another level for cardholders, and we’re excited to launch this for the first time in Canada with exclusive experiences and personalized content for WestJet cardholders.”
An example of some Priceless experiences:
 
Exclusive Priceless experiences in WestJet cities
The WestJet Priceless Platform currently has all of the offers provided with the global Priceless.com platform but it will go one step further with exclusive experiences in cities that WestJet flies to. The WestJet exclusive offers are set to launch this fall:
“Launching this fall, WestJet RBC Mastercard cardholders will also have exclusive access to one-of-a-kind experiences in some of WestJet’s key destinations. “
WestJet RBC Mastercards
WestJet and RBC currently offer two versions of Mastercards with their co-brand partnership and at the time of posting this article the World Elite card is available with a highest ever bonus of 700 WestJet dollars.
WestJet RBC World Elite Mastercard
Limited time offer: Earn up to 700 welcome WestJet dollars
- Get up to 700 WestJet dollars1 (a value of up to $700 off base fares). Bonus awarded as follows:
- 300 WestJet dollars upon your first purchase1
- 300 WestJet dollars when you spend $5,000 in the first 3 months1
- 100 WestJet dollar one-time anniversary bonus1
- Annual Companion Flight voucvher when you sign up for and receive the WestJet RBC World Elite Mastercard.
- Earn 1.5% back in WestJet dollars on every purchase you make with your card
- Earn 2% back in WestJet dollars when you purchase WestJet flights or WestJet Vacations packages with your card
- Companion flight vouchers are an annual benefit.
- First bag free for the primary cardholder up to 8 people traveling on the same reservation to anywhere WestJet flies!
- Companion voucher details:
- Travel to Canada and the Continental US for $119 CAD Economy / $219 CAD Premium
- Travel to the rest of the WestJet network for $399 CAD Economy / $499 CAD Premium
WestJet RBC Mastercard
Earn up to 100 welcome WestJet dollars (50 after first purchase, 50 after minimum of $1k spend within first 3 months).
- Get an annual credit card companion voucher for round-trip travel within Canada or the U.S. for $199 CAD (plus taxes, fees and charges)1
- 1.0% earn on your everyday spending
- 1.5% earn for WestJet & WestJet Vacations purchases
Refer to RBC page for up to date offer terms and conditions
Wrapping it up
With a long term extension of the partnership between WestJet and Mastercard, the two companies have launched the first Canadian Priceless Platform. Mastercard’s Priceless Platform provides opportunities for cardholders to purchases unique experiences around the world and the Canadian version with WestJet will offer WestJet Mastercard holders exclusive experiences beginning this fall.
Click here to check out the WestJet Mastercard Priceless Platform
Images via Mastercard