For the fourth year in row RewardsCanada.ca, the country’s leading source for frequent flyer and travel reward information, asked Canadians to rank their favourite travel reward credit cards as part of its ‘Canada’s Choice’ Awards.
More than 18,000 users of the popular website responded. The results were not even close. Amex dominated four out of the five travel reward categories to reclaim its spot as Canada’s most admired portfolio of travel reward credit cards. It is a significant honour given the more than 85 travel rewards credit cards Canadians can choose from.
“After RBC knocked AMEX off its perch last year, the credit card company responded with a noticeably stronger marketing presence,” said Patrick Sojka of Rewards Canada. “While Amex has a reputation for its strong reward options and ease of redemption, I suspect their savvy marketing campaigns are resonating with consumers and helping to create top-of-mind presence.”
Perhaps the most surprising result of the ‘Canada’s Choice’ Awards poll was TD’s lack of traction. After shocking the industry last year when it scooped up the Aeroplan portfolio from CIBC, Canada’s largest bank has failed to move the needle on its travel reward credit card offering.
“It’s a classic case of the blockbuster not living up to its over hyped movie trailer,” add Sojka. “Consumers were looking for more and so far TD simply hasn’t delivered.”
Canada’s Choice Awards:
Travel Points (with annual fee): American Express Air Miles Platinum Credit Card
Travel Points (with no annual fee): American Express Air Miles Credit Card
Hybrid: American Express Gold Rewards Card
Hotel: The Starwood Preferred Guest Credit Card from American Express
Airline: WestJet RBC World Elite MasterCard
A complete list of the rankings can be found at www.rewardscanada.ca/canadaschoice
What are your thoughts on Canada’s Choice?