Earlier this month WestJet Rewards released a video collaboration with Canadian comedian Gerry Dee about the uncertainty of airline travel reward programs:
While not specifically implied, you can tell they are taking a stab at Air Canada and Aeroplan and what is going to happen to the program come 2020. We all know Air Canada has bought Aeroplan from Aimia (while not entirely complete the deal should go through) and many people are wondering what is going to happen once Aeroplan gets folded into the new Air Canada loyalty program. Will there be a devaluation? Where will we be able to earn miles? How will you be able to redeem and so on. With that sentiment WestJet see these as an opportunity to promote the WestJet Rewards program.
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| A blank orange loyalty card – we all know what program uses that colour! |
What do you think of the WestJet Rewards video with Gerry Dee?