Aeroplan announced today the addition of another automotive partner! In addition to the current partnership with Volvo, Aeroplan will now add Toyota to the ranks of its earning partners. This is a big move compared to Volvo as Toyota is a much larger brand here in Canada with a much larger base of customers. The partnership looks to be built along the same lines as the Volvo one as it will
"enable members to earn miles during the entire ownership experience with Toyota and Scion including test drives, purchase, vehicle servicing and upgrades.”Full details of the partnership aren't out yet so we don't know the earn levels yet. Those will be revealed when the partnership launches.
As a Toyota owner I'm excited as I will now have yet another way to earn more miles however I wonder if this will make my local dealership's reward program disappear or at the very least have to choose between one or the other.