|Total AIR MILES Reward Miles I have earned|
in the past 12 months (2,000+ were from
However in that article I do state that it doesn't hurt to join other programs and collect points or miles in them as one day you may be able to use them. I like to call them secondary programs for your loyalty program portfolio. For me one of these secondary programs has been the well known coalition program, AIR MILES. After a big redemption of miles for flights in 2011 the balance in my account dwindled to 330 miles and it took me until the end of August of 2014 to make that balance grow to 1,000 miles. By December of 2014 that balance had grown to three fold to 3,000 miles! So how did this happen, it took three years to earn 670 miles but only four months to add 2,000 more miles?
There were a couple of major contributing factors. Firstly, if you have read the blog portion of Rewards Canada for at least 5 months you'll have known that both Rexall and Sobeys both switched from Aeroplan to Air Miles in that time and guess what? The most convenient shopping location for me in my community has both Sobeys and Rexall! In the matter of about a month I went from earning Aeroplan miles at 3 retailers in my community's market to 1 (Esso) and 2 moving to Air Miles. Since I don't like to go out of my way for grocery store and the occasional drug store purchases I still shop at Sobeys and Rexall as it is convenient, hence a sudden increase in the swiping of my Air Miles card. But it wasn't limited to just swiping the card, much like I did before with Aeroplan, I always try to take advantage of bonus mile offers that retailers provide, either by email, in the flyer at the entrance of the store or on products that I may be buying. For example look at a single day of shopping at my community market:
I earned 17 base Air Miles along with 221 bonus miles! If it wasn't for these bonuses my balance definitely wouldn't grow so fast. I always make sure to read the emails from Sobeys and Rexall for bonuses but every time I walk into Sobeys, I also make sure to check the paper flyer at the front of the store for a bonus coupon. Here is an Instagram pic I took of a flyer and bonus I used just before Christmas:
The second factor that helped boost my balance in those four months were those great Air Miles bonuses on buying gift cards at Safeway. This is an example of one of those offers that I did go out of my way to take advantage of. Why wouldn't you!?! If you know you are going to shop at retailers that you can use the bonused gift cards at you should go buy them to earn those extra miles. I won't bore you with the details again in this post but if you want to find out more about this bonus read my
Earning Stories: 540 AIR MILES Rewards Miles for buying Gift Cards at Safewaypost which details the bonuses earned.
So there you have you it, even though the primaries in my loyalty program portfolio are Aeroplan, American Express Membership Rewards, British Airways Executive Club, Diners Club Club Rewards and Starwood Preferred Guest you can see how a matter of convenience and bonus offers have quickly boosted the balance in one of my secondary programs and where in the summer of 2014 I didn't have enough miles for a short haul flight, I now have enough miles for two short haul flights with some extra miles to boot.
Are you making use of 'secondary' programs in your loyalty program portfolio or do you strictly stick to only a few primary programs? Tell us your stories below!