Friday, September 24, 2010

American Express launches new Gold Travel Rewards Card

This past Tuesday I had the pleasure of attending a dinner event in Toronto to introduce the new American Express Gold Rewards Card. Held at the Canadian Air & Space museum with American Express brass, their PR team and influential social media players, the card was introduced to us in detail and will officially launch to the public on October 1st

This new version of the Gold Rewards Card basically takes some of the best features of many of its competitors and puts them into one complete package. It falls into our Hybrid Credit Card category as it allows you to either transfer points to frequent flyer and guest programs or allows you to book travel however you want and redeem the points against the charge. First impressions of the card make it a top contender in this category and will more then likely shake up the ranks.

I have been asked by American Express to "test-drive" this new Gold Rewards for the next month or so and will provide some progress reports on how the card stacks up. We will provide our complete Rewards Canada review of the card in the coming weeks much like we have done so for other new cards that came out this year.

For more details see the release below from American Express, plus stayed tuned to our blog and website for all the updates and reviews.

"Welcome to the Gold Life:
Introducing the American Express Gold Rewards Card

Life’s just golden when the answer is ‘yes.’ With the new American Express® Gold Rewards Card – an entirely new concept in rewards designed with the consumer in mind – Cardmembers earn double Membership Rewards® points on eligible gas, grocery and drugstore purchases, as well as on eligible travel purchases charged to the Card, including flights, hotels, car rentals, cruises and packages. They also earn one point for every dollar in purchases everywhere else – no matter where in the world their journeys take them. What’s more, there’s no cap on the number of points Cardmembers can earn, and points never expire.

What are Membership Rewards® points?
With the American Express Gold Rewards Card, the points Cardmembers earn are called Membership Rewards points. These points can be redeemed for travel, top-brand merchandise and entertainment rewards from over 500 major brands.

Where? How? When?
Points can be redeemed to pay for any travel Cardmembers book, whether it be online or through a travel agent or tour provider. Once travel has been charged to the Card, Cardmembers can pay with points and will not be subject to blackouts. There is also the option to transfer points into other programs.

TripFlexTM Rewards
With TripFlex rewards, Cardmembers have ultimate travel flexibility with their points, allowing them to fulfill their travel dreams. They can charge ANY travel on their Card, including last-minute fares and seat sales – with any provider. After the charge has been posted to their account, Cardmembers simply call American Express at the number on the back of their Card to use their points to cover the charge – including fees and taxes too. They can redeem their points starting at 1,000 points for a $10 statement credit, up to the full amount of the travel purchase – the choice is theirs. The amazing part of TripFlex rewards is that you don’t need to have enough points for your reward at the time of booking - as you have up to 12 months to redeem your points for your trip. That means that you can purchase your travel on your Card, enjoy your vacation, earn more points, and then up to 12 months from the date the travel purchases was posted to your account, redeem your points for that vacation.

Transfer Your Points
Cardmembers can also choose to transfer points instantly one-to-one to Aeroplan or to frequent flyer and hotel programs, including: Alitalia, British Airways, Delta, Cathay Pacific, Hilton Honors, Starwood Preferred Guest, and Priority Club. Transfers from Membership Rewards allow Cardmembers to take advantage of another program to get the reward they want.

Earn Points “Double-Time” Fast
Points will add up quickly with the rich earning formula on the American Express Gold Rewards Card. Cardmembers will earn double points on eligible travel purchases and also on eligible gas, grocery and drugstore purchases. Additionally, they will earn one point for every $1 in Card purchases everywhere else.

See the world, on your terms.
Enjoy Financial Flexibility, Maximize Membership Rewards
The American Express Gold Rewards Card is also a smart financial management tool for consumers. As a Charge Card, it offers the convenience of paying with plastic but without carrying a balance and paying interest. This gives Cardmembers the flexibility and spending power they need, as well as a rich rewards program and a robust set of benefits.

Additional Features and Benefits
• 24/7 Worldwide Personal Service
• Emergency Card Replacement
• Online account management
• Front Of The Line (gives Cardmembers access to some of Canada’s hottest concerts, theatre productions and special events before the general public).
• Travel Insurance coverage
o 15-day Out of Province/Country Emergency Medical Insurance
o Trip Interruption Insurance
o Car Rental Theft and Damage Insurance
o $500,000 Travel Accident Insurance
o Lost or Stolen Baggage Insurance
o Baggage Delay Insurance
o Flight Delay Insurance
o Hotel/Motel Burglary Insurance
o Travel Emergency Assistance

• Retail Insurance
o Purchase Protection Plan
o Buyer’s Assurance Protection Plan

A new era in rewards is just around the corner with the upcoming launch of the American Express Gold Rewards Card! If you have questions in the meantime, please don’t hesitate to contact us. We hope you enjoyed this sneak peak at the new American Express Gold Rewards Card. A full breakdown of the Card and all its details are soon to come!"


  1. Here's another great article about the new American Express card:

  2. Would it be asking too much to include the annual fee in these reviews? Without that piece of information, it's impossible to weigh the benefits or compare this card with others.

  3. Watch for the first post to come tomorrow, it will include the annual fees and the sign up bonus information

  4. $150 annual fee including the first supplementary card.

  5. This comment has been removed by a blog administrator.

  6. Wish it had trip cancellation!

  7. The US American Express Membership Rewards Points can be transferred to ANA Mileage Club, but can the Canadian version be transferred to ANA as well?

  8. The Canadian version does not have the ability to transfer to ANA