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Thursday, February 25, 2010

Aeroplan Signs a Sweet Partnership with Nestlé

MONTREAL and TORONTO, Feb. 25 /CNW Telbec/ - Aeroplan today announced the signing of a multi-year agreement with Nestlé in Canada that will enable members to earn Aeroplan Miles on more than 60 Nestlé and Nestlé Purina PetCare products.

Starting March 1st, Aeroplan Members can accumulate up to 50 Aeroplan Miles on each participating product under the Ice Cream, Confectionery and Purina pet care categories including favourites such as: Nestlé Drumstick, Kit Kat Singles, Rolo Minis and Beneful brand dog food.

"We are pleased to welcome another well known and respected company to our expanding network of partners that includes more than 150 brands in the financial, retail and travel sectors," said Craig Landry, Senior Vice President, Commercial, Aeroplan. "This partnership marks a very significant step forward in Aeroplan's consumer packaged goods expansion strategy. Our existing consumer packaged goods program includes the popular PepsiCo Canada products and with the addition of Nestlé Canada members now have even more opportunities to earn miles with their daily purchases."

"For Nestlé, the partnership with Aeroplan is another way to provide our consumers with extra value with the addition of miles beyond a great-tasting product," says Sandra Martinez, President, Nestlé Confectionery. "We look forward to working with Aeroplan and to helping our consumers earn rewards."


To earn miles, members simply do the following:


1. Purchase a participating Nestlé product
2. Visit www.nestle-aeroplan.ca
3. Enter the unique PIN found on or inside participating product
packaging

Aeroplan Members will be able to earn even more miles through special Bonus offers and contests. To kick off the partnership, members will earn 50 Bonus Aeroplan Miles when they deposit their first Néstle-Aeroplan PIN.

For more information or for a list of participating products, please visit: www.nestle-aeroplan.ca.

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